left menu

present a place

content area

Emblem

Emblem

Energetic Daegu!

Emblem Image

The Daegu 2011 WCH is a festival of dreams, where camaraderie within the IAAF Family rises above national borders and cultural differences. Through the dynamic image of the city brand ‘Colorful Daegu’, the LOC tries to create a sporting festival where global values and cultures mingle in the energetic Daegu, a city of vibrancy and harmony. The emblem is a historic first; the Daegu 2011 WCH will be the first-ever IAAF World Championships in Athletics to use the new IAAF World Athletics Series competition logo. In accordance with the IAAF Brand & Style Guide, the IAAF competition logo is epitomised by the curves of a track, which symbolise the flowing movements of athletic competition. Taken together with the new IAAF logo, the emblem is a perfect amalgamation of the Oriental Yin-Yang philosophy; a combination of harmony, and vivacitybetween East and West. It truly represents the essence of Daegu, the host city of the Daegu 2011 WCH.

Design Concept

  • To the right of the emblem is the LOC Local Element, which showcases eight swirling arrows focusing on one point, with an athlete dashing forward. The swirling arrows capture the energy of the wind, while the colours represent 'Colorful Daegu'. Together, they encompass the ideals of peace and harmony amid the colourful festivities, and the city's commitment to an eco-friendly and 'Green' Daegu 2011 WCH. The 'dots' converge to illustrate the union between solar energy and the globe. Thedots represent the athletes and officials of every Member Federation, as they congregate and are welcomed in the city of Daegu. The symmetry of the arrows signifiesan exchange of cultures between Daegu and the rest of the world.
  • One of the most dramatic finishes of any sport is an athlete crossing the Finish Line. For this reason, the LOCbelieves in capturing this image in natural yet energetic Oriental-style calligraphy strokes. This image embodies Daegu's passion and vision to stride ahead of the competition.
  • With the use of white capital and lowercase letters, the '2011 Daegu' words contrast with but at the same time complement the overall design concept. The colour blue in the background is a symbolic colour for energy-conservatism, thus representing Daegu as a 'smart, energy conserving city'.

Mascot

Mascot Image

The motif of the Official Mascot of the IAAF World Championships Daegu 2011 comes from the indigenous Korean dog breed, Sapsaree (categorized under ‘National Monument 368’). This breed is known for its friendly personality, loyalty and intelligence.

The name literally translates into ‘Shovel’ (Sap) and ‘Misfortunes’ (Sal). The Sapsaree is from the Gyeongsan area – more specifically, Daegu – and is believed to bring good luck and fortune.

The mascot’s color scheme was developed from the ‘Colorful Daegu’ city brand and the happy facial features depict a warm welcome to the Host City.

The mascot will safeguard the IAAF World Championships Daegu 2011 and bring its lucky charms to all participants and the Host City.

Poster

Poster

Poster

The Event Poster delivers an earnest prayer that the 2011 Championships will be a venue that shall bring together a diverse mix of cultures and values from all over the globe and combine them in the spirit of harmony. Additionally the poster expresses hopes for Daegu, the lively and ‘Colorful’ city of hope, to leap forward and take its position as a truly global city.

Poster

 The Official Poster utilizes parts of the Daegu 2011 Logo. The swirling arrows capture the energy of the wind, with the colours representing ‘Colorful Daegu.’ Together, they encompass the ideals of peace and harmony amidst the colourful festivities.

 Also noticeable in the poster is the image of an athlete crossing the Finishing Line. This is captured in the Official Poster with the touches of Oriental-styled calligraphy brushstrokes. This character illustrates the Daegu LOC’s hopes for the development of the world athletics, and Daegu’s passion and vision to stride ahead of the competition.

 Shown clearly are the Host City, Daegu, the Championship period and the Web-site.

The Daegu 2011 emblem complete with the Local Element taken with the new IAAF competition Logo is a perfect combination of harmony where East meets West; a combination that truly represents the essence of Daegu, the Host City of the 2011 WCH

관련배너